A recurring client for many years, Juice Generation tasked us with elevating an existing studio shoot edit. Though happy with the quality of the footage, the edit they were provided lacked excitement, felt flat, and the client was looking to avoid a re-shoot. Initial graphic treatments I created needed more oomph as all the original footage was shot on the same color and tight framing made it difficult to grasp the product being sold.



Trying to make their existing edit work wasn't ideal so we adjusted the approach and looked back on what the client liked about our previous work. More depth, more vibrancy, and footage extending beyond the frame. To achieve depth, product imagery was layered in with the use of long stylized shadows, aligning with photoshoot imagery the client tends to utilize. For more composition control the footage was keyed, rotoscoped, and creatively edited to apply a camera parallax effect.